We’ve been obsessed for years with Core Web Vitals, perfect CSS, and smooth animations. But there’s an uncomfortable reality growing in our traffic: AI Agents.
Unlike us, Claude, ChatGPT, or Perplexity don’t care about your responsive design. They care about structured data. And unfortunately, we’re giving them HTML full of noise (<div> inside <div> inside <div>), which spikes token costs and latency.
I just published an analysis on how Cloudflare and the “Markdown for Agents” movement are changing the rules of the game. The future of technical SEO could be serving pure Markdown to bots and HTML to humans.
Here’s the breakdown of why HTML is “garbage” for LLMs and how to fix it 
Markdown for Agents: Why HTML is Dying (for AIs) and How to Enable it on Cloudflare | Jawuil Pineda