Musk unveils plan to introduce ads directly into Grok’s responses

[Grego]

Musk unveils plan to introduce ads directly into Grok’s responses: During a rare charm offensive with marketers, the xAI CEO ~pitched~ the idea as delivering value on both sides: “If a user’s trying to solve a problem, then advertising the specific solution would be ideal.” With AI costs skyrocketing and investors increasingly demanding paths to profitability, ad integration could potentially crack open a lucrative new revenue stream for the industry. It’s a test case for monetization beyond just subscription plans.